Job description

JOB DETAILS

Job Title: Copywriter

Location: Remote

Working Schedule: United States time zone
Hours of Work: 20 hours per week (Part-time) or equivalent

Job Description:

The Copywriter will be responsible for crafting persuasive, clear, and engaging copy for Shopify landing pages. This role involves writing sales-oriented content that emphasizes product value, benefits, and features to drive conversions. The ideal candidate is a strong writer with an understanding of user experience, who can produce impactful copy aligned with brand guidelines and campaign objectives.

Key Responsibilities:

Write clear, engaging, and persuasive copy for landing pages, emphasizing product value, benefits, and features to drive conversions.
Integrate copy seamlessly with visuals and CTAs to create pages optimized for both aesthetics and performance.
Conduct regular A/B tests on landing page copy to improve conversion rates and optimize messaging for maximum impact.
Ensure that all copy aligns with brand voice and resonates with target audiences.
Monitor landing page performance using tools like Google Analytics or Hotjar, providing recommendations for copy improvements.
Work closely with the marketing, product, and creative teams to align landing page copy with overall brand and campaign strategies.

Requirements

Qualifications:

Strong writing skills with experience crafting persuasive sales copy that speaks to diverse audiences and drives conversions.
Knowledge of SEO best practices to ensure copy is optimized for search engines.
Experience with conversion rate optimization (CRO) and familiarity with tools like Google Analytics, Optimizely, or similar platforms to track page performance and experiment with copy effectiveness.
Solid understanding of user behavior and best practices in e-commerce copywriting.

Preferred Qualifications: