Senior Specialist, Technical SEO

TITLE Senior Specialist, Technical SEO 
DEPARTMENT SEO   
DIVISION NP Digital LATAM 
LOCATION Remote – LATAM  

ABOUT OUR COMPANY   
  
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.    

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.    

ABOUT THE OPPORTUNITY   

As a Senior Specialist, Technical SEO, you will have the opportunity to take full ownership of technical audits, analysis, and optimization for client websites. You will lead complex technical projects and have the autonomy to identify and execute impactful SEO improvements. This is a role for an experienced specialist seeking to drive technical strategy and mentor junior team members.  

You have an ability for finding needles in haystacks - you enjoy digging through site code, analytics, and crawl data to uncover small but important optimization opportunities. You can back up your recommendations with clear data-driven insights. You also have strong presentation skills to convey technical analysis directly to clients.  

To qualify candidates must reside and be eligible to work in Latin America.  

ABOUT THE RESPONSIBILITIES   

• Reporting to Manager or Senior Manager, SEO, the Senior Specialist, Technical SEO will be responsible for determining and executing a best-in-class SEO strategy to drive key business outcomes for NP Digital clients, while homing in their technical SEO and client facing skills and abilities. 
• Perform ongoing technical SEO audits and analysis using tools such as Screaming Frog, Google Search Console, PageSpeed Insights. Identify opportunities and execute optimizations 
• Monitor website crawlability, indexation issues, structured data, page speed, Core Web Vitals, and other technical SEO factors. Document issues, provide analysis, and make optimization recommendations 
• Collaborate on technical SEO initiatives including site migrations, integrations, and new site launches. Develop and execute technical SEO strategies across development, QA, and launch 
• Advise on technical SEO best practices for CMS platforms like WordPress, webflow, shopify, vtex, and JavaScript frameworks like React. Provide guidance on site architecture, URL structure, page speed, etc 
• Create technical SEO documentation, reports, and presentations to convey analysis and recommendations to stakeholders and clients  
• Collaborate with IT/development teams to implement technical SEO solutions  
• Share technical SEO knowledge and mentor junior team members
• Collaborate with other teams focusing on CRO strategies (GTM, GA4, CrazyEgg)

 ABOUT YOU  

• 3 years or more of work experience in PHP, HTML5, CSS3, JavaScript, and jQuery
• 2-3 years of hands-on technical SEO experience 
• Must have some experience using generative AI platforms 
• Strong knowledge of web development including HTML, CSS, python, JavaScript  
• Experience with JavaScript frameworks like React, Angular, Vue 
• Proficiency with technical SEO tools like Screaming Frog, Google Search Console, Lighthouse, GTM, Google Analytics 4
• Understanding of technical SEO concepts like site architecture, structured data, Core Web Vitals 
• Ability to interpret log file analysis and identify crawl errors 
• Working knowledge of CMS platforms like WordPress, shopify, vtex ,Magento, Drupal, webflow, hubspot. 
• Strong analytical skills and data-driven mindset 
• Excellent written and verbal communication skills 
• Experience managing technical SEO projects end-to-end   
• Familiarity and experience with analytics tools like Google Analytics 4, GSC, SEM Rush, screaming frog.
• Agency experience a plus 
• English Mid-high level written and verbal communication skills

BONUS POINTS  

• Agency experience 
• Google Analytics 
• Crazy Egg, HotJar, Clarity
• Technical Expertise/Web Dev Experience
• Experience with CSS 
• Experience with version control systems like GitHub
• Experience with hosting maintenance and configuration
• Basic understanding of relational databases like MySQL
• Basic understanding of modern object-oriented PHP development
• Intermediate understanding of Javascript
• Experience developing HTML
• Easy adaptability in using new technologies

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. 

ABOUT OUR CULTURE   

When you work with great people and leaders that support you, there is no end to what you can accomplish. As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:  

Think Big  
“Think Big” challenges our teams in all aspects of the business.  For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.    

Own It   
“Own It” plays a key role in encouraging employee autonomy.  We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.  

Have Fun   
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone.  Our passion for what we do is visible throughout the organization.  Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.   

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.