Prudent Digital Hiring for Remote Google Ads Specialist
Job Profile- Remote Google Ads Specialist
Work Type – Work From Home
What We’re Looking For:
We need a new Google Ads Specialist! This is a remote (work-from-home) position.
Role and Responsibilities:
Google Ads Specialist must be an expert in Google Ads.
You will spend all your time working with Google Ads: creating any type of Google ads campaign with minimum guidance, set up Merchant center accounts, optimizing product feeds, working knowledge of Google ads editor, monitoring every few days or weekly for negative keywords, regularly track campaigns and manage bids if using manual bidding – just to name a few things:
Google Advertising Mastery: Developing, managing, and optimizing advertising campaigns within the Google Ads platform, aligning with brand strategy and performance goals.
Dedicated Support Expertise: Providing specialized support within the Google Ads platform, utilizing extensive experience to troubleshoot, guide, and enhance advertising efforts.
Digital Marketing Acumen: Leveraging proven experience in digital marketing, including Paid Search, and SEO, to drive successful campaigns.
Analytics and Reporting: Utilizing tools such as Google Analytics and SuperMetrics to analyze performance, generate insights, and create actionable reports.
Technical Proficiency: Working with HTML, CSS, and JavaScript, understanding their development constraints, and how they impact advertising campaigns.
Trend Analysis: Staying up-to-date with the latest trends, tools, and best practices in online marketing and measurement, ensuring campaigns are at the forefront of industry standards.
Quality Assurance: Emphasizing meticulous attention to detail and adherence to systems, playbooks, and checklists to ensure the highest quality in all advertising initiatives.
Skills and Requirements:
A great Google Ads Specialist will know (or be willing to learn on their own):
Google Ads:
Google Ads strategy
Campaign creation
Campaign optimization
Attribution Model Comparison Tool
Ads Editor
Bidding Strategies
Keyword Research
Ad Copywriting
Dynamic Remarketing
Google Analytics (GA4 & UA):
Reading Analytics & User Life Cycle Events
GA4 Reporting
Funnel Path Analysis
Reading Attribution Projects in GA4
Setting Google Analytics
UA All Traffic, Google Ads Reporting
Google Merchant Center
GMC Shipping & taxes setting
GMC Feed Rules
Feed Setup
Conversion tracking
Purchase Conversion tracking
Thank you page Conversion tracking
Event Conversion tracking
We’re looking to find a wonderful team member who can help us grow!
Salary & Growth Opportunities:
Google Ads Specialist starts at (check original job post).
You’ll be assigned clients slowly as we begin to build your confidence.
You’ll be graded on your client retention and campaign performance.
Once you are managing a full slate (10-20 accounts), you will be a full Google Ads Specialist.
Growth opportunities.
The Ideal Candidate:
Google Ads: Experience with Google Ads is required.
Experience using Google web analytics tools (e.g. Google Analytics, Google Tag Manager, Google Ads, Google Console)
Experience in setting up and optimizing PPC campaigns on all major search engines
Solid knowledge of website analytics tools and programming languages such as HTML, CSS, and JavaScript.
Strong analytical mindset, with a data-driven approach to decision-making.
Marketing Strategy: Your job is to learn about the client’s business and understand what they sell, who they sell to, etc. And then, guide the client towards strategies that help their ad campaigns become as profitable as possible. If this means they need to change their website, it’s up to you to realize this and recommend it. If this means their obsession with getting a low click-through-rate is hurting them because the quality of their website traffic is dropping (and consequently their conversion rates), it’s up to you to educate on a better metric to base their campaign success off of.
Problem-solving: While communication is integral, don’t ask a question you could have solved yourself. We need people willing to “figure it out” and don’t mind rolling up their sleeves. That doesn’t mean we aren’t here to support you, we are. But only when you encounter a problem or a situation that you truly can’t solve. You’re expected to bring more to the table than expected and hurdle problems, not allow them to get in your way.
Make Sure:
Strong English proficiency
Willing to work a US time zone
Remote working. This is a remote (work from home) position.
All job offers start with a 60-day trial to ensure that we’re the right fit for each other.
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