Video Editor / Graphic Designer

Job Title: Video Editor / Graphic Designer

Location: Remote

Work Shift: US time zone
Working Hours: 20 hours per week (Part-time)

Job Description:

We are seeking a talented and highly skilled Video Editor/Graphic Designer to join our creative team. This individual will play a crucial role in creating visually compelling multimedia content that aligns with our brand identity and resonates with our target audience. The ideal candidate possesses a blend of technical video editing proficiency and strong graphic design expertise, ensuring a high standard of creativity in all projects.

Key Responsibilities:

• Edit and assemble video footage for digital platforms (social media, websites, ads) with a focus on rapid iteration and production of "ugly ads" that prioritize performance over aesthetics.
• Utilize advanced editing techniques, including motion graphics, audio syncing, and color grading, to ensure high-quality output.
• Design engaging visual content for digital and print materials (social media, ads, presentations, etc.), adhering to brand guidelines and project objectives.
• Collaborate closely with media buyers and creative strategists to align video and graphic outputs with creative and campaign goals.
• Tailor video and graphic assets for platforms like Instagram, TikTok, and Meta, ensuring familiarity with their unique specifications and best practices for optimization.
• Contribute to storyboarding and scripting to enhance the content creation process.
• Design and produce content that supports A/B testing, ensuring visuals are tailored to experiment with different hooks and creative angles informed by media buying performance data.
• Handle multiple video and design projects simultaneously, ensuring deadlines and quality standards are met.
• Maintain an organized workflow for editing and asset management.

Key Themes:

• Data-Driven Decision Making: Comfort in using data to inform creative strategy, from testing new hooks to adapting designs based on audience response.
• High-Volume, Low-Cost Content: Emphasis on producing a high volume of content with a low budget, focusing on authenticity and fast iteration over high production value.
• Direct Response Focus: Alignment on direct response advertising, concentrating on campaigns designed to generate immediate conversions, while embracing bid caps to maintain cost efficiency.

Requirements

• 3+ years of experience as a video editor and graphic designer, preferably in a digital marketing, advertising, or creative agency setting.
• A degree in graphic design, multimedia arts, communications, or a related field is preferred but not required with sufficient experience.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Expertise in graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, or Figma.
• Strong understanding of design principles, typography, layout, and color theory, with a portfolio that showcases creative range and technical expertise in both video editing and graphic design.
• Experience with animation or motion graphics (e.g., Adobe After Effects).
• Familiarity with website and UI/UX design principles.
• Understanding of performance marketing and A/B testing for creative assets.
• Ability to work precisely with a keen eye for detail, ensuring that every aspect of a project is polished and professional.
• Capable of generating fresh ideas, experimenting with creative concepts, and taking the initiative in developing visually engaging content.