Marketing Manager

Job Description

The Marketing Manager is responsible for implementing and executing strategic marketing plans for the organization to attract potential customers and retain existing ones. He/she will lead marketing efforts by working with internal and external stakeholders and outside agencies to collaborate on establishing traditional and emerging marketing channels.

Job Responsibilities:

• Develop marketing projects. Develops and executes initiatives to reach target audiences through appropriate channels
• Write. Excellent written skills to successfully produce valuable collateral, engaging content, and deploy programs and other supporting materials
• Collaborate. Build strategic relationships with key stakeholders to promote brand awareness, coordinate market research and marketing campaign efforts
• Promote the effectiveness of marketing. Plan with various marketing functions to achieve marketing effectiveness goals
• Communicate. Uses strong communication skills to communicate progress and gaps across marketing and other departments
• Track expenses. Manages the tracking of various project budgets and invests wisely
• Track ROI. Build and deploy data-driven models to track ROI
• Develop content. Create compelling content to facilitate an ongoing dialogue with customers and prospects
• Execute campaigns and events. Develop, plan and execute campaigns to fulfill lead generation goals
• Increase company visibility. Perform market analysis and research competition with the end goal of increasing brand and company visibility
• Perform other duties as assigned
• Understand and adhere to all corporate policies to include but not limited to the ACI Code of Business Conduct and Ethics.